Password Sharing ‘Costs’ Streamers $25B Per Year In Potential Revenue: Analyst

SVODs have for years ignored beyond-family password sharing, viewing it as a variation on sampling that ultimately pays off in sufficient conversions. But facing intensifying competition and near saturation in the U.S. market, Netflix has recently begun testing methods to deter unauthorized password sharing, including some offers that include a 30-day trial.

Source: Video Insider: Password Sharing ‘Costs’ Streamers $25B Per Year In Potential Revenue, $6B for Netflix: Analyst

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