Outhere Music CEO: Streaming must switch to a fair and logical payout model. 

The current “pro rata” streaming payment system was established at a time when this format was fairly marginal; it was based on subscribers (mainly young people) who listened consistently throughout the day to songs formatted over an average duration of around 3 minutes 30 minutes. Today, streaming is practised by people aged 7 to 99, across all genres, from 3 minute songs to classical symphonies.

Source: Music streaming must switch to a fair and logical payout model. There is no time to lose.

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