T
otal North American concert industry revenues came in at $12.2 billion, with losses of $9.7 billion, Pollstar relays, having based the figure off the aforementioned Q1 growth rate. And by factoring for merch sales, concessions, sponsorships, transportation, lodging, and “other economic activity tied directly to live events…it doesn’t take much calculus to arrive at a full economic impact of greater than $30 billion.”
Source: The North American Concert Industry Lost $30 Billion In 2020