Roblox averages 100 million monthly active users between the ages of 12 and 18. That’s a prime target for the music industry. Kids are spending hours upon hours of time on the platform, and artists and labels are taking notice. Nearly half of all children aged 9-12 in the US play Roblox at least once a week.
Source: Roblox Files for IPO — Music Is a Cornerstone Strategy for Growth