One Clear Casualty of the Streaming Wars: Profit

Streaming generates only 1/6 as much revenue per streaming home as pay TV generates per pay TV home for two reasons: on average, streaming homes are only subscribing to ~2 services; and half of all streaming time is ad-free. Even under optimistic assumptions about increased streaming subscription take rates and ad monetization, it is hard to see how streaming will come close.

Source: One Clear Casualty of the Streaming Wars: Profit

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