Disney’s $30 ‘Mulan’ Experiment Shames Music’s Timid Pricing Models

Disney is charging subscribers an additional $30 to watch a single movie. This is a bold experiment well out of the norm of pay-per-view moves — but Disney has shown commanding confidence in the commercial power of its product, putting into question why the neighboring music industry is so resistant to similar pricing experiments that could net rights-holders much more revenue.

Source: Disney’s $30 ‘Mulan’ Experiment Shames Music’s Timid Pricing Models

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