Since paying $100 million for the exclusive rights to the ‘Joe Rogan Experience,’ Spotify’s market valuation has grown by over $13 billion. For Spotify, the tremendous financial impact of the Joe Rogan Experience is indicative of investors’ considerable confidence in the high-growth podcasting segment, which has attracted millions of stateside and international fans in recent years.
Source: Spotify’s Market Value Has Grown by Over $13 Billion in One Month