U.K.’s Channel 4 to Slash Content Budget as Ad Revenue Plunges Due to Coronavirus

U.K. broadcaster Channel 4 is to slash its content budget by £150 million ($185 million) and make £95 million ($118 million) of operational savings in a bid to navigate the economic impact of the Covid-19 outbreak. The broadcaster said today that the cuts come against a backdrop of a plunging advertising market, for which it relies on for most of its revenue. C4 said the ad market is set to be down in excess of 50% over April and May.

Source: U.K.’s Channel 4 to Slash Content Budget as Ad Revenue Plunges Due to Coronavirus

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