The Dropkick Murphys were scheduled to play six club dates in Boston around St. Patrick’s Day. Coronavirus ended that plan. Instead, the Celtic-influenced punk band played a single show on a soundstage March 17 and streamed it online. In place of the 10,000 or so people who could have attended the gigs, 10 million fans tuned in.
Source: 10 Million People Watched the Dropkick Murphys Play Online. Is That a Business Model?