Analytics Firm Whip Media Banks $50 Million, Promises New Tools for Valuing Content-Licensing Deals

January 30, 2020By rightstech

Whip Media Group closed a new tranche of $50 million in funding that the company claims will let it build unprecedented tools for determining the value of TV show and movies in the global entertainment market. The funding was led by prior investor asset-management firm Eminence Capital, with participation from Raine Ventures.

Source: Analytics Firm Whip Media Banks $50 Million, Promises New Tools for Valuing Content-Licensing Deals

RightsTech Extra

AI Companies Get the Picture

By Paul Sweeting

One of the biggest challenges facing copyright owners in grappling with the rapid development of generative AI technology, apart from a murky legal status, has been market failure, as discussed here in previous posts. The amount of existing material needed to train gen-AI models is so great, and so varied, that gauging the value of any one piece of it to establish a market price for it for licensing purposes is often effectively impossible. One group of rights owners is finding willing buyers among AI companies, however. An active, albeit for various reasons mostly sotto voce market has begun to emerge for the use of images held in large photo archives and by photo agencies and social media platforms, complete with per-unit industry and at least a nod toward creator attribution... Read More >>

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