Spotify To Monetize Artist/Fan Relationship With A ‘Two-Sided Marketplace’

Spotify founder Daniel Ek is committed to transforming Spotify For Artists into a “two-sided marketplace” which can monetize the relationship that the 465,000 artists that use the currently free artist marketing and data platform. The streamer also revealed that a Two-Sided Marketplace would be “margin enhancing” and is at the center of current licensing renegotiations with the major labels.

Source: Spotify To Monetize Artist/Fan Relationship With A ‘Two-Sided Marketplace’

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