Spotify To Monetize Artist/Fan Relationship With A ‘Two-Sided Marketplace’

Spotify founder Daniel Ek is committed to transforming Spotify For Artists into a “two-sided marketplace” which can monetize the relationship that the 465,000 artists that use the currently free artist marketing and data platform. The streamer also revealed that a Two-Sided Marketplace would be “margin enhancing” and is at the center of current licensing renegotiations with the major labels.

Source: Spotify To Monetize Artist/Fan Relationship With A ‘Two-Sided Marketplace’

Get the latest RightsTech news and analysis delivered directly in your inbox every week
We respect your privacy.
Get the latest RightsTech news and analysis delivered directly in your inbox every week
We respect your privacy.