Tighten up that paywall! (And some other lessons from a study of 500 newspaper publishers)

New research suggests that most newspaper publishers with successful metered pay model strategies do better with higher “stop rates,” not letting a reader sample too much before they’re asked to pay up. “The publishers that reported more than 6 percent of unique visitors reaching their stop threshold had ‘thriving’ digital subscription businesses.”

Source: Tighten up that paywall! (And some other lessons from a study of 500 newspaper publishers)

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