Time’s Up, TikTok: Labels, Publishers Eye Better Licensing Deals With the Buzz-Making App

Video-sharing app TikTok, which consumers use to post their own takes on viral dance challenges and memes, helped propel Lil Nas X’s “Old Town Road” to the top of the Billboard Hot 100, where it has remained for five weeks in a row. But just as the music industry is embracing the service as a valuable promotional vehicle, some of its most important licensing deals are expiring.

Source: Time’s Up, TikTok: Labels, Publishers Eye Better Licensing Deals With the Buzz-Making App

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