Tencent Music is ‘windowing’ premium music behind a streaming paywall – with ‘encouraging results’

How is Tencent going to drive more paying subscriber growth in the future? By placing premium music content behind a paywall on its services – a strategy which it says is already successfully encouraging free users of its platforms to upgrade to paid-for accounts.

Source: Tencent Music is ‘windowing’ premium music behind a streaming paywall – with ‘encouraging results’

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