TikTok’s next ambitious goal is to discover future music stars

The app just launched an initiative to scout music talents in Japan and South Korea after a similar program kicked off in China. Called Spotlight, the audition will take place digitally via TikTok. Artists submit their work to the app, and winners will eventually get introduced to the company’s 21 label partners and publishers, which could lead to recording opportunities. In turn, TikTok users can pick from the fresh batch of music to spice up their work.

Source: TikTok’s next ambitious goal is to discover future music stars

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