Wall Street Journal’s Partnership With Apple Marks Shift in Strategy

The Wall Street Journal signed on as a launch partner for Apple’s $9.99-a-month news service, marking a shift in strategy meant to draw in new readers and paying subscribers without undercutting the publication’s core business. Apple unveiled the news app, Apple News+, at an event Monday. It will provide access to articles from more than 300 magazines including Vogue, GQ and Sports Illustrated.

Source: Wall Street Journal’s Partnership With Apple Marks Shift in Strategy

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