LBRY is a decentralized protocol that is designed to allow people to share information with each other, for free or for a price. More specifically, LBRY is part YouTube competitor, part Amazon e-book seller competitor, and part iTunes music sales competitor. The platform allows individuals to upload content and optionally charge a price to unlock it that is paid in cryptocurrency. It also allows for content creators to release material for free and accept tips.
Source: LBRY CEO Talks YouTube Censorship, Online Free Speech & Blockchain