Spotify finished 2018 with 96m paying subscribers around the world, up by 25m year-on-year. That represented an acceleration in annual subscriber growth compared to 2017, when Spotify added 23m paying subs in a 12 month period. In Q4 alone, Spotify added 9m subscribers – an average of 3m per month. The firm finished Q3 2018 with 87m paying customers worldwide.
Source: Spotify hit 96m paying subscribers in 2018 – and just posted its first ever operating profit