Music fans in Japan have shifted from buying CDs to streaming at a rate far slower than most of the rest of the world. MIDiA analyst Mark Mulligan, says that may be because traditional streaming services do not meet the needs of the Japanese, and many other music fans globally. A solution can be found in the streaming services of China.
Source: Monetize Music Fandom, Not Consumption: What Japan, Global Industry Can Learn From China [Mark Mulligan]
