WarnerMedia Streaming Will Be “Two-Sided Model” Blending Subscriptions And Ads 

The company’s entry into the streaming wars has generally been viewed as a pure subscription offering coming to market in close proximity to Disney’s launch of the subscription service Disney+. But the AT&T boss said the capabilities of the company’s Xandr advertising technology unit would definitely come into play. “Our model will be a two-sided model, with a heavy subscription service but some ad-supported elements as well,” he said.

Source: WarnerMedia Streaming Will Be “Two-Sided Model” Blending Subscriptions And Advertising, AT&T Boss Confirms

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