PwC: Media Companies Trail in Artificial-Intelligence Adoption 

Among media execs PwC polled, only 12% identified AI as being the “most disruptive” emerging technology in the next three years. Still, media executives do see the potential for AI applications. Of respondents who picked AI as the No. 1 disruptive technology, 19% said they expect AI will help cut costs, 5% said it will boost productivity, and 3% said it will improve customer experience.

Source: Media Companies Trail in Artificial-Intelligence Adoption Amid Fear, Unfamiliarity: PwC Research

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