Is Netflix moving fast enough to bulk up on originals to offset programming that’s about to get pulled by studios like Disney, Fox and WarnerMedia Original content accounted for 37% of Netflix’s U.S. streams in October 2018, up from 24% a year earlier (and just 14% in January 2017), per video-measurement firm 7Park Data. But that means the majority (63%) of Netflix’s viewing is still from licensed content.
Source: Netflix Original Series Viewing Climbs, But Licensed Content Remains Majority of Total U.S. Streams