Media giant Comcast Corporation, through its Comcast Cable Advertising division, will be releasing peer-to-peer platform Blockgraph, that allows companies to better control data shared with others. Comcast sees the exchange of data becoming more efficient and secure, with the cutting out of a centralized third party that traditionally has been needed for preserving anonymity of data on consumer preferences.
Source: Comcast to launch blockchain platform for data management in 2019