With the company’s market cap on a downward trend despite strong growth metrics, Ek might find himself having to play up the disruption narrative more boldly and more quickly than he’d planned. Investors are betting on a Netflix-like disruptor for the music industry, rather than a junior distribution partner for the labels. And this is where things gets messy.
Source: Spotify ‘doing a Netflix’: is Daniel Ek’s platform already too big for the labels to stop it?