Mixcloud has been talking about the move into a full subscription service for some time and we can cast our minds back to almost exactly a year ago when the pieces were starting to be moved into place. That was when it signed its first major label deal with Warner Music Group. Also in May this year, it signed amulti-territory deal with ICE, covering PRS, STIM and GEMA repertoire.
Source: Mixcloud’s subs service edges ever closer with UMG deal