A&R ‘Moneyball’ is hotter than ever. But will it actually improve the music business?

As long as record stores have existed, data in some form has always played an important role in music marketing and promotion campaigns. But over the last five years, major labels and streaming platforms have been pouncing on data partnerships and startup acquisitions at an unprecedented rate, with the hopes of using algorithms to discover – and predict – the next big pop star.

Source: A&R ‘Moneyball’ is hotter than ever. But will it actually improve the music business?

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