Spotify’s Risky Play: Direct Artist Licensing

Spotify has to walk a tightrope between ensuring that the majors are willing to continue licensing content to Spotify, while they build their own access to content with direct licensing. That balancing act is made all the more perilous for Spotify by the highly competitive nature of the streaming music industry as Spotify contends with rivals such as Apple, Amazon, and Pandora.

Source: Spotify’s Risky Play: Direct Artist Licensing

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