Spotify’s Risky Play: Direct Artist Licensing

Spotify has to walk a tightrope between ensuring that the majors are willing to continue licensing content to Spotify, while they build their own access to content with direct licensing. That balancing act is made all the more perilous for Spotify by the highly competitive nature of the streaming music industry as Spotify contends with rivals such as Apple, Amazon, and Pandora.

Source: Spotify’s Risky Play: Direct Artist Licensing

Post a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get the latest RightsTech news and analysis delivered directly in your inbox every week
We respect your privacy.