Behind Hip-Hop’s Bidding Wars

Artists increasingly have leverage in deal negotiations, music-industry insiders say, thanks to streaming successes and powerful attorneys and managers. They’re demanding heftier advances, shorter contracts and lucrative profit splits. Often, they’re rejecting traditional deals where labels own the recordings and receive the lion’s share of royalties and instead seeking temporary licensing agreements where they retain ownership.

Source: Behind Hip-Hop’s Bidding Wars

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