YouTube Is Offering 7-Figure Deals to Top Creators — Thanks to IGTV

July 25, 2018By rightstech

Looks like Instagram’s newly launched video platform IGTV is putting some serious heat on YouTube — and introducing serious competition for top creators. YouTube now appears to be taking the threat of a new platform seriously. Rumors suggest that the company is offering its popular creators six and seven figure sums to stay where they are, instead of jumping ship.

Source: YouTube Is Offering 7-Figure Deals to Top Creators — Thanks to IGTV

RightsTech Extra

AI Companies Get the Picture

By Paul Sweeting

One of the biggest challenges facing copyright owners in grappling with the rapid development of generative AI technology, apart from a murky legal status, has been market failure, as discussed here in previous posts. The amount of existing material needed to train gen-AI models is so great, and so varied, that gauging the value of any one piece of it to establish a market price for it for licensing purposes is often effectively impossible. One group of rights owners is finding willing buyers among AI companies, however. An active, albeit for various reasons mostly sotto voce market has begun to emerge for the use of images held in large photo archives and by photo agencies and social media platforms, complete with per-unit industry and at least a nod toward creator attribution... Read More >>

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