Spotify CEO Daniel Ek has taken pains to reassure labels that the company’s direct-licensing deals with independent artists should not be seen as a threat to labels, tying it back to Spotify’s ‘two-sided marketplace’ strategy.
Spotify CEO Daniel Ek has taken pains to reassure labels that the company’s direct-licensing deals with independent artists should not be seen as a threat to labels, tying it back to Spotify’s ‘two-sided marketplace’ strategy.