Troy Carter on ‘free’ Spotify, taking on radio and the future of streaming

 

As an industry we can’t be naive and think that Premium is the only option. There are a lot of options out there for [free] music right now, and we’ve seen where those options take us. Being able to monetize users through a free experience on Spotify, via ads, is very important.

Source: Troy Carter on ‘free’ Spotify, taking on radio and the future of streaming

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