Swiss-Based NAGRA Unveils In-Theater Alternative Content Service myCinema

Swiss digital content company NAGRA is launching myCinema, a service that will allow theaters to stream movies and live events of their choosing. NAGRA executives are in the process of meeting with Hollywood studios and other film companies in hopes of licensing content, as well as pitching dozens of exhibitors across the U.S.

Source: Swiss-Based NAGRA Unveils In-Theater Alternative Content Service myCinema

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