Alexa, Siri Draw A Crowd For NPR

In November, 3.9% of all live streaming from member stations took place with Amazon’s Alexa; in February, the share was 13.3%. Put another way, according to NPR’s research, over the same period, the total number of listening hours to live station streams via Alexa grew by 242%.

Source: Marketing Daily: Alexa, Siri Draw A Crowd For NPR

Get the latest RightsTech news and analysis delivered directly in your inbox every week
We respect your privacy.