Video Startup Can’t Outspend YouTube, So It Created a New Currency to Pay Creators

On Tuesday, the company announced it would sell the first batch of Props—between $13 million and $19 million worth—on Nov. 29 through CoinList, which works only with accredited investors, and handles screening for compliance with money-laundering rules.

Source: Video Startup Can’t Outspend YouTube, So It Created a New Currency to Pay Creators

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