On-demand streams up 40.5% in the US so far in 2017

With the ‘value gap’ debate around YouTube in full swing, it’s important to compare Nielsen’s video and audio stats. Audio accounted for 287.15bn on-demand streams in the first nine months of this year, while video generated 155.3bn streams – up 59.7% and 15.1% respectively.

Source: On-demand streams up 40.5% in the US so far in 2017

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