If SoundCloud Disappears, What Happens to Its Music Culture? 

Since its start in 2008, SoundCloud has been a digital space for diverse music cultures to flourish, far beyond the influence of mainstream label trends. For lesser-known artists, it has been a place where you can attract the attention of fans and the record industry without having to work the usual channels.

Source: If SoundCloud Disappears, What Happens to Its Music Culture? – The New York Times

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