How Spotify Could Become the New iTunes 

The labels made two fundamental mistakes in their early dealings with iTunes. First, they let their fixation with fighting piracy blind them to the foreseeable evolution of the market and to make corresponding adjustments to their own business model. Second, they allowed Apple to define and own the dominant DRM, leaving them beholden to Apple to reach its millions of users.

Source: How Spotify Could Become the New iTunes | Concurrent Media

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