Projecting Trends: The Music Industry’s Quest for Consumer Data

Using data from Facebook, Spotify, direct sales, and live shows – labels are building taste profiles of individual consumers in order to better market to them. It’s not just the labels, it’s a general development that’s utilized by artists, managers, venues, and event promoters.

Source: Projecting Trends: The Music Industry’s Quest for Consumer Data

Post a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get the latest RightsTech news and analysis delivered directly in your inbox every week
We respect your privacy.