I’m launching an e-book store with the book, a store that I’ve privately developed for the past three years, code named “Shut Up and Take My Money” (SUATMM). SUATMM is what I like to call a fair trade e-book store, in which the writer also serves as a retailer.
Source: London Book Fair 2017: Cory Doctorow Unveils His Latest Publishing Experiment—Fair Trade E-Books