For years, there was bound to be a moment of large scale consolidation in the music streaming space. This has a lot to do with the way streaming is licensed, resulting in services with very similar product offerings and price points. This year we’ve seen intensified competition between streaming services through music exclusives and discounting, resulting in Universal Music Group’s CEO reportedly restricting the practice. 2016 may go down as the year that will be known as the end of the beginning for music streaming.
