The new promotional tools are rolling out on the heels of Pandora’s first direct-licensing deals with the major record labels in its nearly 17-year history. Pandora struck the deals in order to launch an on-demand, $10-a-month subscription offering—due out by year’s end—that would compete with services such as Spotify AB, Apple Inc.’s Apple Music and the new Amazon Music Unlimited.
Source: Pandora Unveils Promotional Tools for Artists, Labels – WSJ