Just five years into his solo career, Frank Ocean has established himself as one of the great outliers of the modern music business. The 28-year-old singer set off a tsunami of media attention last week by releasing two albums in three days — the streaming-only Endless, followed by Blonde — with virtually none of the traditional marketing moves that accompany most album releases today.
Source: With ‘Blonde,’ Frank Ocean’s Real Revolution Was in His Business Moves | Billboard