Google Hopes Taylor Swift Will Finally See Green In YouTube Red 

Now that it has a paid subscription option like Spotify and more recent entrants like Apple Music and TIDAL do, it’s logical to assume YouTube will begin to generate more revenue for the music industry, based on the charts and figures cited above. YouTube’s chief business officer believes so, too; in an interview with the Financial Times, Robert Kyncl mentions YouTube Red as a new source of revenue for disgruntled rights holders who feel like they haven’t received a fair shake.

But in talking to individuals inside the music industry, including those who work on behalf of major labels and independents alike, their outlook for YouTube Red is far less optimistic.

Source: Google Hopes Taylor Swift Will Finally See Green In YouTube Red | Fast Company | Business + Innovation

Post a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get the latest RightsTech news and analysis delivered directly in your inbox every week
We respect your privacy.