Metadata attached to the release on Apple Music show that the second release. “Blonde,” is out on the artist’s own indie label Boys Don’t Cry, which is not affiliated with Def Jam or parent Universal Music Group (UMG).
A source familiar with the situation confirmed the split to Forbes. So even without a major label, “Blonde” is headed for #1 in both the US and UK, according to Billboard, with 225-250,000 album equivalent streams exclusively from Apple.
Source: Frank Ocean Just Proved: Direct To Fan Works, Labels Mean Less Than They Think, Exclusives Suck But Still Matter – hypebot
