PluraVida is an emerging company at the forefront of the RightsTech movement for digital content distributors, focused on the need for more accurate rights and ownership tracking and payments administration. After two decades in the industry, CEO and founder Sam Gilchrist sought to fill that need with the launch of PluraVida in 2014.
In the complex ecosystem of partners and channels that digital media companies operate in, PluraVida provides platforms that allow content creators and distributors to manage things like analytics, data, and revenue settlement. In the world of movies, video, music and video games, PluraVida plays a critical role in tracking rights and ensuring fair payment to artists and rights owners.
Prior to founding PluraVida, Gilchrist was President of Tradescape, and before that, he was Chief Information Officer at The Harry Fox Agency, and held leadership positions at SoundExchange and British Telecom. Digital Media Wire had the chance to ask Sam some questions about PluraVida and about his inspirations and goals as a company founder. Check out the interview below.