Companies in financial services, healthcare, energy and other industries are sprinting to begin adopting blockchain — the technology behind Bitcoin that promises to improve efficiency in numerous processes, plus create new business opportunities. But many are doing so simply because of fear of missing out, without a clear understanding of how it can be useful and when it should be applied.
As executives scramble to educate themselves while also leading their companies into what many acknowledge will be a blockchain future, one place to start could be “The Business Blockchain: Promise, Practice, and the Application of the Next Internet Technology,” (Wiley, April 26, 2016) by William Mougayar, a venture capitalist at Virtual Capital Ventures and advisor to some of the more well-known blockchain organizations such as the Ethereum Foundation, which supports the development of a Bitcoin competitor, and peer-to-peer marketplace OpenBazaar.
Source: Looking To Integrate Blockchain Into Your Business? Here’s How – Forbes