SoundCloud, the user-driven streaming platform which recently announced a paid tier of its service, and Sony/ATV, the world’s largest music publishing company by market share, have announced a “multi-territory agreement for Europe” around the publisher’s vast catalog.
The deal will allow Sony/ATV’s catalog to generate money for its songwriters via SoundCloud’s bleeding-edge identification technology.
“These deals for the US and Europe create the best opportunity for Sony/ATV and its songwriters to maximize the creative and revenue benefits of SoundCloud’s multi-territory business,” wrote Sony/ATV CEO Martin Bandier in a statement on the news.
Source: Billboard