Prince, a Master of Playing Music and Distributing It 

20160422prince-mobile-slide-igd4-jumboPrince, who was found dead on Thursday at 57, understood how technology spread ideas better than almost anyone else in popular music. And so he became something of a hacker, upending the systems that predated him and fighting mightily to pioneer new ones. Sometimes he hated technology; sometimes he loved it. But more than that, at his best Prince was technology, a musician who realized that making music was not his only responsibility, that his innovation had to extend to representation, distribution, transmission and pure system invention.

Many advances in music and technology over the last three decades — particularly in the realm of distribution — were tried early, and often first, by Prince. He released a CD-ROM in 1994, Prince Interactive, which featured unreleased music and a gamelike adventure at his Paisley Park Studios. In 1997, he made the multidisc set “Crystal Ball” available for sale online and through an 800 number (though there were fulfillment issues later). In 2001, he began a monthly online subscription service, the NPG Music Club, that lasted five years.

Source: The New York Times

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