Madison Start-up Creates Marketplace for Digital Art

A long-standing problem with digital art is that it can be easily copied, even stolen, leaving artists with little control over their work. But now, with help from the blockchain technology underlying the Bitcoin digital currency, graphic artists and illustrators are finding a new marketplace that protects their pieces’ originality and authenticity.

“It’s a very interesting time to be not only a digital artist, but also a young collector,” said QuHarrison Terry, co-founder and chief executive officer of Victory is Very Illuminating Inc., also known as 23VIVI, a Madison start-up that is among the pioneers in creating a marketplace for the art.

The company has a website that is only 8 weeks old. But Terry and co-founder Ryan Cowdrey have experience and influence in the digital art world.

Source: JS Online

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